Build a Skilled HHA with a High-Performing Sales & Operations Team

Program Description:

To grow a skilled home health agency, focus on building a strong referral network by cultivating relationships with hospitals, physicians, and community organizations while leveraging digital marketing to expand visibility. Recruit a high-performing sales team with expertise in healthcare and strong interpersonal skills to drive referrals and build long-term partnerships. Complement this with an operations team experienced in home health regulations, equipped with problem-solving skills, and adept at using technology to streamline processes and ensure high-quality care delivery. Together, these teams will enable consistent growth, operational efficiency, and a strong reputation in the market.

HCSSA Topic(s) Addressed:

• §558.259[d][4] agency responsibilities
• §558.260[a][3] basic principles of management in a licensed health-related setting
• §558.260[a][8]skills for working with clients, families, and other professional service providers

Education-Training Credits:

• TX HCSSA Administrator/Alternate Continuing Education
  • 1.0 Clock Hr(s)

About the Presenter(s): Katrina Garner

Katrina Garner serves as the Vice President of Strategic Partnerships at AccentCare Home Health. She brings a wealth of experience in account growth, operational and clinical strategy development, and fostering alignment with hospitals, physicians, and ACO partnerships. Garner's 11-year career with AccentCare Home Health began as an Account Executive and progressed through roles as Regional Sales Manager and Vice President of Sales, showcasing her skills in building collaborative teams and driving market expansion. With a focus on creating innovative partnerships, she is dedicated to enhancing patient care and delivering impactful solutions that align with the evolving needs of the healthcare sector. Garner excels at finding platforms that cater to the specific needs of referral sources and hospital systems. Residing in Groesbeck, Texas, she has a 17-year-old son pursuing a future in Biochemical Engineering and passionate about FFA. Their family includes cows, lambs, dogs, and a bearded dragon.