[PGM2010] Inbound Marketing: The Skinny on Social Media
Summary: Understand the
role social media plays today, what's out there and how to integrate in your
agancy marketing.
HCSSA Topic(s) Addressed:
- §558.259[d][4]agency responsibilities
- §558.260[a][8]skills for working with clients, families, and other professional service providers
- §558.260[a][10]marketing
Faculty: Orsini, Merrily
Program Description:
Technology is changing how people find and choose home care providers. One of the biggest changes is
the interactive component achieved through social media. From blogging to Facebook, from LinkedIn to
Google+, Twitter to Pinterest, this program teaches you how to integrate traditional agency marketing into today’s strategy.
Program Objectives: Upon completion of this program, the viewer will be able to:
- Discuss social media strategy and best practices
- Determine who your social media target is
- Evaluate how to reach your social media target(s)
- Describe popular platforms and how to use them
- Explain how to work social and traditional marketing together
About the Presenter: Merrily Orsini, Managing Director of Corecubed,
is an expert marketing strategist, multiple award-winning business leader, community activist and serial entrepreneur based
in Louisville, Kentucky. She was a pioneer in the home care industry, creating a geriatric care managed model for non-medical
long term in-home care in 1981. After selling that business in 1996, Ms. Orsini followed her passion for communications and
design and started building Corecubed, a full service internet marketing company specializing in home care.
Education-Training Credits:
- 1.50Hr(s) HCSSA Administrator/Alternate
[PGM2010] Inbound Marketing: The Skinny on Social Media
