[PGM1806] Personal Branding for Private Pay: The Magic is in Your Message
Summary: The value of branding in agency marketing and how one agency successfully does so.
HCSSA Topic(s) Addressed:
- §558.259[d][4]agency responsibilities
- §558.260[a][10]marketing
Faculty: Roth
Program Description: Learn the value of personal Branding from a private duty agency that
has had great success by using this element of marketing. This program provides:
- a discussion on what is personal Branding in the Private Pay arena
- ability to learn the importance of identifying what your company stands for
- how to include your staff in the Brand development process
- the importance of consistency with your Brand message
Once developed, you can use the Brand to communicate your message or messages
consistently in your community to consumers using mass media and multimedia to recruit caregivers.
Real-world examples of print, radio, tv and web content are included.
Program Objectives: Upon completion of this program, the viewer will be able to:
- Define a brand
- Discuss how to define your message
- Discuss making sure your message is consistent
- Describe partnering with vendors that understand our business
- Explain how to utilize multi-media because it engages all of your senses
About the Presenter: Managing Partner, Bob Roth helped
start Cypress HomeCare Solutions with his family in 1994. With 26 years of consumer products, health care and
technology experience, Bob is considered an innovator of technologies used to enhance communication and
effectively support customers and peers.
Cypress HomeCare Solutions has been honored to receive a number of awards over the years.
In October 2007 they were awarded Small Business of the Year award from Goodwill Industries
of Central Arizona. Cypress was also named one of the 2009 Comerica Bank Arizona Companies to Watch.
Bob is proud to say that after ranking among the top three for the past three years, Cypress has been
ranked #1 in Ranking Arizona’s Top Arizona Home Care Agencies for 2010. Most recently Bob and his father
Sheldon Roth were nominated for the Spirit of Philanthropy Award for their generosity and community involvement.
Bob’s background in consumer products marketing and his creative approach to marketing in home care
has afforded him invitations to join the faculty and be an advisor to the following associations;
National Home Care & Hospice (NAHC), Private Duty Home Care Association (PDHCA), Decisions Health and
Private Duty Insider, and National Private Duty Association (NPDA). In 2009 Bob was asked to join the board for PDHCA.
Education-Training Credits:
- 1.5 Hr(s) HCSSA Administrator/Alternate
[PGM1806] Personal Branding for Private Pay: The Magic is in Your Message
