Advanced Concepts in Business Development: Marketing Homecare in the Digital Age

$30.00


[3459] Advanced Concepts in Business Development: Marketing Homecare in the Digital Age
Intended to completely rewire the way you look at the marketing activities in your agency!


Presentation Info:

  • TAHC&H Virtual Event | Administrator Program | Recorded for On-Demand Access
  • Presentation Date | November 17, 2020

Education-Training Credits:

  • TX HCSSA Administrator/Alternate Continuing Education
    • 1.0 Clock Hr(s)

CE Approval Statements:
· This program meets continuing education requirements for Administrators and Alternates under Texas HCSSA licensing regulations.

HCSSA Topic(s) Addressed:

  • §558.259[d][4]agency responsibilities
  • §558.260[a][3]basic principles of management in a licensed health-related setting
  • §558.260[a][10]marketing

Program Description: How can you set your agency apart in your marketing strategy? This presentation is intended to completely rewire the way you look at the marketing activities in your agency. You will learn the importance of implementing a social work mindset in a digital atmosphere that will become the building blocks of reputation management for the exceptional care your agency will provide. Finally, you will have the opportunity to assess you follow-up and follow-through. You only get one chance to make a first impression, let’s build one that last.

Program Learning Outcome: Participants will identify how to implement effective marketing strategies and build partnerships that serve to distinguish their agency.

TAHC&H Faculty/Presenter(s): Lauren Patrick | M. A., Director of Development and Marketing, Helping Restore Ability

About the Presenter(s):
Lauren Patrick
has had a passion for non-profit work since early in her college career. Lauren has provided marketing and programmatic support services in the sectors of education, social services, and now healthcare. After a time living in Colorado and Virginia, Lauren moved home to Texas and started working in the disability services field and is currently the Director of Development and Marketing at Helping Restore Ability, the largest nonprofit in-home attendant care provider in Texas. Lauren’s work has been recognized in a variety of publications, formats, and venues. Lauren believes in allowing stories to paint a picture and utilizing the mind’s eye to enhance and promote services. Lauren has a passion for generational marketing as well as using digital resources to enhance networking relationships.


[3459] Advanced Concepts in Business Development: Marketing Homecare in the Digital Age

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