Advanced Concepts in Business Development: Marketing Homecare in the Digital Age
Intended to completely rewire the way you look at the marketing activities in your agency!
- TAHC&H Virtual Event | Administrator Program | Recorded for On-Demand Access
- Presentation Date | November 17, 2020
- TX HCSSA Administrator/Alternate Continuing Education
CE Approval Statements:
· This program meets continuing education requirements
for Administrators and Alternates under Texas HCSSA licensing regulations.
HCSSA Topic(s) Addressed:
- §558.259[d]agency responsibilities
- §558.260[a]basic principles of management in a licensed health-related setting
Program Description: How can you set your agency apart in your marketing strategy?
This presentation is intended to completely rewire the way you look at the marketing activities in your agency. You will learn the
importance of implementing a social work mindset in a digital atmosphere that will become the building blocks of reputation management
for the exceptional care your agency will provide. Finally, you will have the opportunity to assess you follow-up and follow-through.
You only get one chance to make a first impression, let’s build one that last.
Program Learning Outcome: Participants will identify how to implement effective marketing
strategies and build partnerships that serve to distinguish their agency.
TAHC&H Faculty/Presenter(s): Lauren Patrick | M. A., Director of Development and Marketing, Helping Restore Ability
About the Presenter(s):
Lauren Patrick has had a passion for non-profit work
since early in her college career. Lauren has provided marketing and programmatic support services in the sectors of education, social
services, and now healthcare. After a time living in Colorado and Virginia, Lauren moved home to Texas and started working in the disability
services field and is currently the Director of Development and Marketing at Helping Restore Ability, the largest nonprofit in-home attendant
care provider in Texas. Lauren’s work has been recognized in a variety of publications, formats, and venues. Lauren believes in allowing stories
to paint a picture and utilizing the mind’s eye to enhance and promote services. Lauren has a passion for generational marketing as well as using
digital resources to enhance networking relationships.
 Advanced Concepts in Business Development: Marketing Homecare in the Digital Age