Improper Home Health and Hospice Marketing Practices: Are Your Marketing Practices Legal?


[W3241] Improper Home Health and Hospice Marketing Practices: Are Your Marketing Practices Legal?
Addresses problematic home health and hospice marketing practices...

TAHC&H WEBINAR: This webinar was presented on 06/05/2019. It is now available for on-demand access.

Presentation Info:

  • Presentation Date: June 5, 2019
  • TAHC&H Event: TAHC&H Monthly Webinars

Education-Training Credits:

  • TX HCSSA Administrator/Alternate Continuing Education
    • 1.0 Clock Hrs
CE Approval Statements:
· This program meets continuing education requirements for Administrators and Alternates under Texas HCSSA licensing regulations.

HCSSA Topic(s) Addressed:

  • §97.259[d][4]agency responsibilities
  • §97.260[a][6]risk assessment and management
  • §97.260[a][10]marketing

Program Description: Marketing activities that would normally qualify as ordinary business courtesies if extended to an actual or potential source of referrals in other industries, are often illegal in the context of Federal health business programs. In this session, the presenters discuss a number of problematic home health and hospice marketing practices and whether such practices violate Federal or State laws. The training presentation topics cover:

  • Review of Anti-kickback statute
  • Review of Stark law
  • Review of other potentially relevant federal statutes
  • Other guidance
  • Review of relevant Texas laws and guidance
  • Discussion of problematic marketing practices
  • Compliance tips

Attorneys Heidi Kocher and Michael Cook also discuss the importance of ensuring that an agency’s employment of a Medical Director fully comply with applicable Federal and State laws. This webinar is 60 minutes and includes a brief Q & A session that follows.

Program Learning Outcome:

  • Participants will actively engage in the learning activity and indicate an intent to change their practice by incorporating strategies to ensure that their agency does not engage in marketing practices that violate Federal or State laws.

TAHC&H Faculty/Presenters: Heidi Kocher and Michael Cook | Liles Parker Attorneys & Counselors at Law

About the Presenter:
Heidi Kocher
is a partner with Liles Parker and has over 20 years of experience in health care legal and compliance related issues, including serving as a compliance director, chief privacy officer and interim chief compliance officer at a medical device manufacturer. In addition, she has represented and advised physician groups, home health agencies, DME companies, pharmacies, non-profit organizations, and licensed individuals. Her experience includes implementing the various requirements and aspects of a Corporate Integrity Agreement, responding to and defending audits from Medicare, Medicaid and private insurers up through the ALJ level, guiding clients through voluntary self-disclosures and seeking advisory opinions from the OIG. She also has significant reimbursement experience, addressing coverage policy issues, challenging denials, recoupments, and loss of billing privileges, obtaining HCPCS codes, and other reimbursement related issues.

About the Presenter:
Michael Cook
Michael H. Cook is a Partner and Co-chair of the Health Care Group at the law firm of Liles Parker, PLLC. Michael has more than 40 years of experience as a health care attorney in the regulatory, reimbursement, business, and policy areas. He has lectured and published frequently on topics of interest to health care providers and has served on a number of industry and government task forces and commissions. Michael has presented on the Comprehensive Joint Replacement Program Initiative to the National Association of Home Care and Hospice and the Kentucky Association of Health Care Facilities, and the TAHC&H, and on CJR/Bundled Payment Impact on Post-Acute Providers -- Navigating Alternative Payment Systems for the American Health Lawyers Association, sits on the Board of the Virginia Department of Medical Assistance Services (Medicaid), and served on a health care work group on delivery system reform for the campaign of Secretary Clinton for President.

[W3241] Improper Home Health and Hospice Marketing Practices: Are Your Marketing Practices Legal?

Subscribers to this webinar receive 24/7 on-demand access for one (1) month. When subscribing to this webinar along with other programs totaling 12 hours or more, the access period increases to six (6) months.

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