How to Increase Referrals Without Increased Costs


How to Increase Referrals Without Increased Costs

Summary: Insight into more effective marketing, sales and referral generation.

HCSSA Topic(s) Addressed:

  • §558.259[d][4]agency responsibilities

Faculty: Ferris, Michael

Program Description: As agencies are faced with unparalled competitive challenges, protecting key accounts and growing their numbers will determine your agency's success over the coming years. This program provides focus on increasing referrals (revenues) without increasing costs. You will discover best practice tricks and techniques to control costs AND increase referrals.

Program Objectives: Upon completion of this program, the viewer will be able to:

  • Identify strategies to increase return on investment for sales and marketing programs
  • Discover which skills your sales people need and how to train and manage them
  • Develop plan to manage referral process for implementation at your agency

About the Presenter: Mike is the Director of the Marketing, Sales and Customer Service Consulting Division at Simione Consultants. Long a nationally recognized expert in Home Care and Hospice Sales, Marketing and Customer Service, his training programs are the most acclaimed in the country, receiving accolades from some of the biggest CEOs and Sales managers from California to New York. He has the unique perspective of having counseled and consulted with many of the most successful home care and hospice organizations and seen what works on a national basis.

Education-Training Credits:

  • 1.0 Hr(s) HCSSA Administrator/Alternate

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