Tech-Powered Engagement | Becoming the Employer of Choice in Caregiving

Program Description:

The home-care labor market is changing fast—and so are the digital tools that shape the caregiver experience. In this program, you will hear how forward-thinking agencies are pairing proven engagement principles with the latest technology to attract, motivate, and retain top talent. You’ll see real-world examples of how data-powered recognition and gamified rewards can turn everyday workflows into moments that delight caregivers and drive measurable ROI. Break down what works, why it works, and how you can roll it out—no matter the size of your agency.

Key Takeaways:

• Tech stack for retention: Evaluate and integrate engagement platforms that keep caregivers connected and inspired.
• From data to action: Use real-time analytics and predictive insights to spot issues early and personalize recognition.
• Automated rewards & recognition: Design a scalable, compliance-friendly program that triggers the right reward at the right moment.
• Culture in the cloud: Leverage digital touchpoints to cultivate a culture of appreciation and growth from day one.

HCSSA Topic(s) Addressed:

• §558.259[d][4] agency responsibilities
• §558.260[a][3] basic principles of management in a licensed health-related setting

Education-Training Credits:

• TX HCSSA Administrator/Alternate Continuing Education
  • 1.0 Clock Hr(s)

About the Presenter(s): Alex Oosterveen

Alex Oosterveen is the CEO and co-founder of Caribou Rewards, a company transforming workforce engagement in home care. Caribou helps agencies become world-class employers through innovative rewards and recognition programs that make caregivers feel valued and motivated to perform their best. Alex’s passion for home care is personal—his mother was a home care worker, and he saw firsthand the challenges caregivers face. Determined to make a difference, he started his career in senior care M&A before founding Caribou in 2016 to address the root causes of caregiver shortages. Today, Alex leads Caribou’s growth, working with leading home care organizations and technology partners to drive meaningful workforce transformation for over 140,000 caregivers. His mission: ensure no person goes without care and no caregiver goes without the support they deserve.