[3366] Create a Marketing Plan Using Specialty Programs
Will discuss seven private duty specialty programs with associated marketing plans...
NOW AVAILABLE: RELEASED 02/27/2020 This program was presented on 2.12.2020 at the Texas Association of Home Care & Winter Conference in Denton.
It is one of 18 presentations captured and produced for online access.
Presentation Info:
- Presentation Date: February 12, 2020
- TAHC&H Event: TAHC&H Winter Conference | Denton
Subscription Type: Individual
Education-Training Credits:
- TX HCSSA Administrator/Alternate Continuing Education
CE Approval Statements:
· This program meets continuing education requirements
for Administrators and Alternates under Texas HCSSA licensing regulations.
HCSSA Topic(s) Addressed:
- §558.259[d][4]agency responsibilities
- §558.260[a][3]basic principles of management in a licensed health-related setting
- §558.260[a][10]marketing
Program Description: Increasing private duty market share requires agencies to demonstrate value to multiple referral sources to include patients and families! By training caregivers on specialty programs, agencies are able to grow revenue streams while at the same time providing career ladders for caregivers- thus creating a win- win for private duty!
This presentation will discuss seven private duty specialty programs with associated marketing plans. Attendees will walk away with actionable items to grow their private duty business!
Program Learning Outcome: Participants will be able to identify how specialty programs via marketing plans can grow revenue streams.
TAHC&H Faculty/Presenter: Tammy Ross, Senior VP of Professional Services, AXXESS
About the Presenter:
Tammy Ross is the Senior Vice President of Professional Services at Axxess, the leading home healthcare technology company. She oversees the professional services division at Axxess with a focus on practical operational solutions for the home health, home care, and hospice sectors of the post-acute care industry using technology. Prior to joining Axxess,
Tammy served as an executive consultant at Fazzi and Associates, where she used her years of home health leadership experience to assist clients with clinical and operational strategic planning and development.
[3366] Create a Marketing Plan Using Specialty Programs
