[3852] Compliant Marketing Practices
A deeper dive in to the statues that govern our marketing practices.
Presentation Info:
- TAHC&H Event | Winter Conference | Fort Worth | Rich-Media Presentation Capture for Your Online On-Demand Access
- Presentation Date | February 21, 2024
- Presentation Track | All HCSSAs
Program Description: We have all heard the term “kick-back” but not many truly understand what it means. The Office of Inspector General (OIG)
for the U.S. Department of Health and Human Services, the primary enforcer of fraud and abuse prohibitions have their eyes on the common practices in the homebased care industry.
From marketing practices to the payment of incentive compensation, a lack of education can place your organization at a major risk. This program takes a deeper dive in to the statues that govern our
marketing practices to set your organization up for success while also mitigating the risk associated with your marketing activities.
HCSSA Topic(s) Addressed:
- §558.259[d][1]information regarding fraud and abuse detection and prevention
- §558.259[d][4]agency responsibilities
- §558.260[a][3]basic principles of management in a licensed health-related setting
- §558.260[a][4]ethics
- §558.260[a][6]risk assessment and management
- §558.260[a][10]marketing
Education-Training Credits:
- TX HCSSA Administrator/Alternate Continuing Education
Texas HCSSA CE Approval Statement
This program meets continuing education requirements for Administrators and Alternates under Texas HCSSA licensing regulations.
TAHC&H Faculty/Presenter(s): Summer Napier MLS, BSN, RN, CEO, Healing Hands Healthcare, LLC and Ashley Cutrer LVN, CHSP, Senior Director of Strategic Partnerships at Healing Hands Healthcare
About the Presenter(s): Summer Napier is the founder, and CEO, of Healing Hands Healthcare, LLC, Healing Hands Primary Home Care, LLC, and Little Black Bag House Calls, LLC.
Summer has more than 10 years’ experience in home care, with the past 5+ years being in executive level management. Summer oversees the daily operations, growth, profitability, and the execution of the company’s vision.
Summer is an active member in both the Texas Association of Home Care & Hospice, as well as the National Association of Home Care & Hospice where she participates on multiple committees, as well as the
Private Duty Advisory Board. Summer is certified as a Home Care Specialist in Compliance, as well as a Home Care Clinical Specialist in Oasis. She has a Bachelors in Science of Nursing from the University of Texas
at Arlington and is currently pursuing her Master’s in Business Administration in Healthcare Management.
About the Presenter(s): Ashley Cutrer As a Senior Director of Strategic Partnerships at Healing Hands Healthcare, I leverage my background as a practice manager
and over 12 years of nursing experience across various specialties to identify and address gaps in care through community partnerships. I hail from Crane, TX and am dedicated to excelling in everything I do.
By prioritizing a relationship model over a sales approach, our team has significantly increase patient census to propel Healing Hands Healthcare to rank among the top 5 largest home health agencies in Texas.
I foster meaningful connections to bring the hospital to home.
[3852] Compliant Marketing Practices
