Marketing In-Home Care in a COVID World

[3432] Marketing In-Home Care in a COVID World
Explore common and new ways to leverage digital marketing strategies to attract new clients, engage current clients, and stay relevant in this new virtual climate.

Presentation Info:

• TAHC&H Virtual Event | 51st Annual Meeting & Conference | Recorded for On-Demand Access
• Presentation Date | August 27, 2020

Education-Training Credits:

• TX HCSSA Administrator/Alternate Continuing Education
• 1.5 Clock Hr(s)

HCSSA Topic(s) Addressed:

• §558.259[d][4]agency responsibilities
• §558.260[a][3]basic principles of management in a licensed health-related setting
• §558.260[a][10]marketing

Program Description: COVID-19 has changed the way that agencies are able to market services. Gone are the senior fairs, facility drop-ins, and hospital meet and greets. Digital Marketing has become a necessary staple for healthcare agencies during this time. This session explores common and new ways to leverage digital marketing strategies to attract new clients, engage current clients, and stay relevant in this new virtual climate.

Program Learning Objective(s): Participants will actively engage in the discussion and incorporate best practices for using social media, internet search engines, and email marketing and when each method may be advantageous and appropriate to use for different avenues of outreach for their business lines.

TAHC&H Faculty/Presenter(s): Lauren Patrick M. A., Director of Development and Marketing, Helping Restore Ability

About the Presenter(s):
Lauren Patrick has had a passion for non-profit work since early in her college career. Lauren has provided marketing and programmatic support services in the sectors of education, social services, and now healthcare. After a time living in Colorado and Virginia, Lauren moved home to Texas and started working in the disability services field and is currently the Director of Development and Marketing at Helping Restore Ability, the largest nonprofit in-home attendant care provider in Texas. Lauren’s work has been recognized in a variety of publications, formats, and venues. Lauren believes in allowing stories to paint a picture and utilizing the mind’s eye to enhance and promote services. Lauren has a passion for generational marketing as well as using digital resources to enhance networking relationships.

[3432] Marketing In-Home Care in a COVID World