[3138] Marketing in a Healthcare Environment – Putting Your BEST Foot Forward Without Breaking the Law or the Bank!
For the administrator who needs to grow the business in a heavily regulated, highly competitive marketplace.
Presentation Info:
- Presentation Date: November 13, 2018
- TAHC&H Event: TAHC&H HCSSA Administrator Program | Houston
Subscription Type: Individual
Education-Training Credits:
- TX HCSSA Administrator/Alternate Continuing Education
CE Approval Statements:
· This program meets continuing education requirements
for Administrators and Alternates under Texas HCSSA licensing regulations.
HCSSA Topic(s) Addressed:
- §558.259[d][4]agency responsibilities
- §558.260[a][3]basic principles of management in a licensed health-related setting
- §558.260[a][10]marketing
Program Description: Marketing in healthcare is an increasingly complex and dangerous endeavor.
Laws and regulations fail to provide clear guidance as to what the agency can and can’t do as it relates to hiring and training a sales force,
developing sales and promotion campaigns using electronic media, participating on community health fairs, and most importantly, making contact
with the right people, and competing against the big guys! The best ideas in the real-world sales environment often fail to meet the requirements
of the federal and state anti-solicitation laws, safe harbor requirements in the Anti-Kickback Statute, STARK rules, or the Gifts to Beneficiaries
limitations, and competitors are only too happy to report any perceived violations to government investigators who will take it seriously!
This presentation is designed for the administrator who needs to grow the business in a heavily regulated, highly competitive
marketplace while protecting the pocketbook from costly endeavors. Jan will review the regulatory restrictions that impose limitations on the provider,
BUT she will also introduce you to 9 successful marketing strategies that are economical, investigator friendly, and owner appreciated.
Program Learning Outcome:
- Participants will actively engage in the learning activity and indicate an intent to change or enhance their practice by implementing
marketing practices in compliance with state and federal regulations.
TAHC&H Faculty/Presenter: Jan Spears, CEO, MJS & Associates, LLC
About the Presenter:
Jan Spears is Co-owner and Chief Executive Officer of MJS & Associates, LLC.
She has more than 30 years’ experience in the health care field. Ms. Spears has owned and operated a multimillion dollar home health care company as
well as consulted for over 300 homecare providers in 25 states. As a full time consultant for the past 15 years, Ms. Spears has successfully merged
clinical and financial strategies into successful operational plans for numerous providers nationwide. Jan serves as a Medicare coverage expert for
health care facilities who are undergoing audits by federal contractors through all levels of appeals. She has authored several publications and heads
a team of more than 25 consultants at MJS & Associates, LLC.
[3138] Marketing in a Healthcare Environment – Putting Your BEST Foot Forward Without Breaking the Law or the Bank!
