Kenyon, Jennifer

How to Develop Specialty Services That Increase the Bottom Line

[2177] How to Develop Specialty Services That Increase the Bottom Line Summary: Insight into identifying & measuring market demand and structuring specialty programs to meet customer needs. HCSSA Topic(s) Addressed: §558.259[d][4]agency responsibilities §558.260[a][3]basic principles of management in a licensed health-related setting §558.260[a][10]marketing Faculty: Kenyon, Ginny Program Description: This program provides insight and tools that will assist viewers in identifying opportunities for new services specific to their geographic area and populations they serve, a step by step process for use of the tools and examples of three specialty services - Staffing Services, Concierge Transportation Services and Day Surgery Services - with components of each program and the suggested marketing focus. Viewers will gain an understanding of the use of demographics and the other components necessary to create effective, financially rewarding, specialty service programs. Program Objectives: Upon completion of this program, the viewer will be able to: Identify useful tools and data needed to identify potential specialty programs. Demonstrate the development of two potential programs and identify additional opportunities for specialty program development. Identify the issues and barriers to developing a successful specialty services in a private pay agency . About the Presenter: Ginny Kenyon is founder and principal of Kenyon HomeCare Consulting. Ginny's knowledge and passion for helping clients achieve unique success defines the mission of her company. Known for her ability to produce substantial results in a short period of time, Ginny is well versed in quick turnarounds, including once taking a client from $1.7M to $3M in a little under a year. Ginny holds a Masters in Nursing Administration with minors in Business and Health Services. She has worked as an administrator in Public Health, Home Health, Hospice, and Private Duty home care for the last eighteen years. Education-Training Credits: 1.00 Hr(s) HCSSA Administrator/Alternate [2177] How to Develop Specialty Services That Increase the Bottom Line

Speaker

Kenyon, Jennifer

Model

2177