[PGM2012] Discover the BIG Secrets of Successful Leaders in Private Duty Home Care
Summary: Discover the
key initiatives and metrics that separate the "leaders" from all others.
HCSSA Topic(s) Addressed:
§558.259[d][4]agency responsibilities
§558.260[a][3]basic principles of management in a licensed health-related setting
§558.260[a][8]skills for working with clients, families, and other professional service providers
§558.260[a][10]marketing
Faculty: Marcum, Aaron
Program Description:
What does it take to become a “Leader” in the private duty home care industry? This program answers
this question by exploring the 2012 Private Duty Home Care Benchmarking Study completed by Home Care
Pulse. The program presents and breaks down 5 key areas “Leaders” tend to excel at and why. Learn how
to think more like a Leader and win BIG in your market place.
Program Objectives: Upon completion of this program, the viewer will be able to:
Discuss leaders’ strong client satisfaction standards
Describe how leaders focus on relationship building
Explain how leaders drive employee satisfaction
Discuss leaders’ techniques to staff efficiently
Describe how leaders consistently adhere to a solid sales strategy
About the Presenter: Aaron Marcum is a former successful
private duty home care owner and the founder and CEO of Home Care Pulse, the leading organization specializing in
capturing and measuring client and employee satisfaction for the private duty home care industry.
Home Care Pulse works with hundreds of home care agencies improve quality, increase client referrals, and promote
and drive more business. Aaron’s company, Home Care Pulse is also responsible for conducting and administering the
2010, 2011, and 2012 Private Duty Home Care Benchmarking Studies, in partnership with the National Private Duty Association (NPDA).
Since 2004, Aaron has been a popular national speaker in the home care industry due to his knack for measuring
performance and his hands on experience as a private duty home care owner.
Education-Training Credits:
1.0 Hr(s) HCSSA Administrator/Alternate
[PGM2012] Discover the BIG Secrets of
Successful Leaders in Private Duty Home Care
[2466] How to Turn Your Clients into Your #1 Referral Source for Private Pay
Summary:Client referral strategies yield positive dividends for private pay agencies.
HCSSA Topic(s) Addressed:
§558.259[d][4]agency responsibilities
§558.260[a][3]basic principles of management in a licensed health-related setting
§558.260[a][8]skills for working with clients, families, and other professional service providers
§558.260[a][10]marketing
Faculty: Marcum, Aaron
Program Description: What if you could proudly say to others,
“Our clients and their loved ones are our #1 referral source!” What does this statement communicate to those looking for home care?
In this program, Aaron Marcum, the founder of Home Care Pulse, the leader in Quality Satisfaction
research for the home care industry, will discuss top client referral strategies, used by Best of Home Care® award winning agencies.
Viewers also learn why generating more client referrals is perhaps the best way to grow their business...along with how they can better
tap into this powerful referral source.
Program Objectives: Upon completion of this program, the viewer will be able to:
Understand the relationship between happy clients and client referrals
Explain how to motivate and create incentives for team members to get more client referrals
Identify ways to implement the top methods, used by the Best of Home Care® providers, for obtaining client referrals
About the Presenter: Aaron Marcum is the Founder and CEO of Home
Care Pulse, a leading organization who specializes in capturing and measuring client and employee satisfaction for hundreds
of private duty home care agencies throughout the United States and Canada. Aaron is also the founder and creator of the
annual Private Duty Benchmarking Study, now in its 4th annual edition. This powerful industry study has quickly become the
largest, most reputable and in-depth study available for the home care industry. Aaron is passionate about helping home care
agency owners and executives accomplish their goals, empower their employees, and confidently provide the best in-home care possible.
Due to his expertise in capturing and measuring performance and his hands on experience as a former successful private duty
home care owner, Aaron continues to be a popular national speaker and respected educator.
Education-Training Credits:
1.25Hr(s) HCSSA Administrator/Alternate
[2466] How to Turn Your Clients into Your #1 Referral Source for Private Pay