Roth, Bob

Personal Branding for Private Pay

[PGM1806] Personal Branding for Private Pay: The Magic is in Your Message Summary: The value of branding in agency marketing and how one agency successfully does so. HCSSA Topic(s) Addressed: §558.259[d][4]agency responsibilities §558.260[a][10]marketing Faculty: Roth Program Description: Learn the value of personal Branding from a private duty agency that has had great success by using this element of marketing. This program provides: a discussion on what is personal Branding in the Private Pay arena ability to learn the importance of identifying what your company stands for how to include your staff in the Brand development process the importance of consistency with your Brand message Once developed, you can use the Brand to communicate your message or messages consistently in your community to consumers using mass media and multimedia to recruit caregivers. Real-world examples of print, radio, tv and web content are included. Program Objectives: Upon completion of this program, the viewer will be able to: Define a brand Discuss how to define your message Discuss making sure your message is consistent Describe partnering with vendors that understand our business Explain how to utilize multi-media because it engages all of your senses About the Presenter: Managing Partner, Bob Roth helped start Cypress HomeCare Solutions with his family in 1994. With 26 years of consumer products, health care and technology experience, Bob is considered an innovator of technologies used to enhance communication and effectively support customers and peers. Cypress HomeCare Solutions has been honored to receive a number of awards over the years. In October 2007 they were awarded Small Business of the Year award from Goodwill Industries of Central Arizona. Cypress was also named one of the 2009 Comerica Bank Arizona Companies to Watch. Bob is proud to say that after ranking among the top three for the past three years, Cypress has been ranked #1 in Ranking Arizona’s Top Arizona Home Care Agencies for 2010. Most recently Bob and his father Sheldon Roth were nominated for the Spirit of Philanthropy Award for their generosity and community involvement. Bob’s background in consumer products marketing and his creative approach to marketing in home care has afforded him invitations to join the faculty and be an advisor to the following associations; National Home Care & Hospice (NAHC), Private Duty Home Care Association (PDHCA), Decisions Health and Private Duty Insider, and National Private Duty Association (NPDA). In 2009 Bob was asked to join the board for PDHCA. Education-Training Credits: 1.5 Hr(s) HCSSA Administrator/Alternate [PGM1806] Personal Branding for Private Pay: The Magic is in Your Message

Speaker

Roth, Bob

Model

1806