Patrick, Lauren

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Advanced Concepts in Business Development: Marketing Homecare in the Digital Age

[3459] Advanced Concepts in Business Development: Marketing Homecare in the Digital Age
Intended to completely rewire the way you look at the marketing activities in your agency! Presentation Info: TAHC&H Virtual Event | Administrator Program | Recorded for On-Demand Access Presentation Date | November 17, 2020 Education-Training Credits: TX HCSSA Administrator/Alternate Continuing Education 1.0 Clock Hr(s) CE Approval Statements:
· This program meets continuing education requirements for Administrators and Alternates under Texas HCSSA licensing regulations. HCSSA Topic(s) Addressed: §558.259[d][4]agency responsibilities §558.260[a][3]basic principles of management in a licensed health-related setting §558.260[a][10]marketing Program Description: How can you set your agency apart in your marketing strategy? This presentation is intended to completely rewire the way you look at the marketing activities in your agency. You will learn the importance of implementing a social work mindset in a digital atmosphere that will become the building blocks of reputation management for the exceptional care your agency will provide. Finally, you will have the opportunity to assess you follow-up and follow-through. You only get one chance to make a first impression, let’s build one that last. Program Learning Objective(s): Participants will identify how to implement effective marketing strategies and build partnerships that serve to distinguish their agency. TAHC&H Faculty/Presenter(s): Lauren Patrick | M. A., Director of Development and Marketing, Helping Restore Ability About the Presenter(s):
Lauren Patrick has had a passion for non-profit work since early in her college career. Lauren has provided marketing and programmatic support services in the sectors of education, social services, and now healthcare. After a time living in Colorado and Virginia, Lauren moved home to Texas and started working in the disability services field and is currently the Director of Development and Marketing at Helping Restore Ability, the largest nonprofit in-home attendant care provider in Texas. Lauren’s work has been recognized in a variety of publications, formats, and venues. Lauren believes in allowing stories to paint a picture and utilizing the mind’s eye to enhance and promote services. Lauren has a passion for generational marketing as well as using digital resources to enhance networking relationships. [3459] Advanced Concepts in Business Development: Marketing Homecare in the Digital Age

Speaker: Patrick, Lauren
Model: 3459

$30.00

1.0 Hr

Marketing In-Home Care in a COVID World

[3432] Marketing In-Home Care in a COVID World
Explore common and new ways to leverage digital marketing strategies to attract new clients, engage current clients, and stay relevant in this new virtual climate. Presentation Info: TAHC&H Virtual Event | 51st Annual Meeting & Conference | Recorded for On-Demand Access Presentation Date | August 27, 2020 Education-Training Credits: TX HCSSA Administrator/Alternate Continuing Education 1.5 Clock Hr(s) CE Approval Statements:
· This program meets continuing education requirements for Administrators and Alternates under Texas HCSSA licensing regulations. HCSSA Topic(s) Addressed: §558.259[d][4]agency responsibilities §558.260[a][3]basic principles of management in a licensed health-related setting §558.260[a][10]marketing Program Description: COVID-19 has changed the way that agencies are able to market services. Gone are the senior fairs, facility drop-ins, and hospital meet and greets. Digital Marketing has become a necessary staple for healthcare agencies during this time. This session explores common and new ways to leverage digital marketing strategies to attract new clients, engage current clients, and stay relevant in this new virtual climate. Program Learning Objective(s): Participants will actively engage in the discussion and incorporate best practices for using social media, internet search engines, and email marketing and when each method may be advantageous and appropriate to use for different avenues of outreach for their business lines. TAHC&H Faculty/Presenter(s): Lauren Patrick M. A., Director of Development and Marketing, Helping Restore Ability About the Presenter(s):
Lauren Patrick has had a passion for non-profit work since early in her college career. Lauren has provided marketing and programmatic support services in the sectors of education, social services, and now healthcare. After a time living in Colorado and Virginia, Lauren moved home to Texas and started working in the disability services field and is currently the Director of Development and Marketing at Helping Restore Ability, the largest nonprofit in-home attendant care provider in Texas. Lauren’s work has been recognized in a variety of publications, formats, and venues. Lauren believes in allowing stories to paint a picture and utilizing the mind’s eye to enhance and promote services. Lauren has a passion for generational marketing as well as using digital resources to enhance networking relationships. [3432] Marketing In-Home Care in a COVID World

Speaker: Patrick, Lauren
Model: 3432

$45.00

1.5 Hrs

What Does “New Normal” Even Mean?

[3661] What Does “New Normal” Even Mean?
How can you incorporate digital and virtual communications and a hybrid work environment from recruitment through onboarding and on to long-term retention? Lauren Patrick shares her top tips and tricks for today’s business leaders! Presentation Info: TAHC&H Event | Spring Virtual Conference | Recorded for On-Demand Access Presentation Date | May 11, 2022 Program Description: 2020 definitely sent everyone into a tail spin, and we have spent 2 years waiting to go back to ‘normal’. But, is that what your staff, stakeholders, and clients actually want? COVID-19 may have finally given us all the shove we needed to embrace the digital transformation. How can you incorporate digital and virtual communications and a hybrid work environment from recruitment through onboarding and on to long-term retention? Lauren Patrick shares her top tips and tricks for today’s business leaders! HCSSA Topic(s) Addressed: §558.259[d][4]agency responsibilities §558.260[a][3]basic principles of management in a licensed health-related setting §558.260[a][8]skills for working with clients, families, and other professional service providers Education-Training Credits: TX HCSSA Administrator/Alternate Continuing Education 1.0 Clock Hr(s) Texas HCSSA CE Approval Statement
This program meets continuing education requirements for Administrators and Alternates under Texas HCSSA licensing regulations. TAHC&H Faculty/Presenter(s): Lauren Patrick | M. A., Director of Development and Marketing, Helping Restore Ability About the Presenter(s):
Lauren Patrick has had a passion for non-profit work since early in her college career. Lauren has provided marketing and programmatic support services in the sectors of education, social services, and now healthcare. After a time living in Colorado and Virginia, Lauren moved home to Texas and started working in the disability services field and is currently the Director of Development and Marketing at Helping Restore Ability, the largest nonprofit in-home attendant care provider in Texas. Lauren’s work has been recognized in a variety of publications, formats, and venues. Lauren believes in allowing stories to paint a picture and utilizing the mind’s eye to enhance and promote services. Lauren has a passion for generational marketing as well as using digital resources to enhance networking relationships. [3661] What Does “New Normal” Even Mean?